Shopping With: Eric Deal
United States
Shopping With: Eric Deal


We believe everyone deserves to be happy.
“Feeling good and feeling grateful even when things aren’t perfect” happy. “Fun, silly, wild, I can’t believe THIS is happening, spontaneous, laugh-out-loud” happy. “Peaceful, quiet, content, cuddling with the dog, staring at your child sleeping” happy. “Traveling, cooking, hiking, dancing, skiing, squeezing every drop out of life” happy.
You know, the REAL kinds of happy.

And we add to this happiness … every day...with the products we take. Our spark. Our edge. Our juice. A cup and a cap. Coffee. Hot tea. Iced tea. Lemonade. Hot chocolate. Even “wine.” All happy. And energizing. And slimming. And awesome. Access granted. Power on. Productivity, passion, and creativity unleashed. Locked in at the highest level. For hours and hours and hours and hours and...

Experiencing all that life has to offer. Head on. Heart out. Smiling.

Sound good so far? Wait until you try a D.O.S.E. Duo!!


The Science of Happy.

Nootropics is the science of cognitive enhancement. So, whether it’s happiness, intelligence, creativity, focus, memory, energy, stress reduction, or self-control, our Research & Development Team is working on new formulas to make your life better.

We utilize naturally-occurring amino acids, herbs, and nutrient-dense plants which boost brainpower and activate the happy hormones already found in your brain.

We can’t give away all of our secrets, but we believe that there is no substitute for experiential knowledge. In other words, try the product and see how you feel.

If you don’t know where to start, try any of our “CUP+CAP Combos,” especially the nootropic beverages with XanthoMax® caps. We call these two-product combos our “D.O.S.E. experience.” D.O.S.E. is an acronym for the four most important happy hormones in your brain.

  • LOVE

Step 1: Choose your CUP
Happy Drink
We know how much you LOVE your morning coffee. This stuff is better. Way better! Call it coffee 2.0. Happiness. Focus. Weight loss. More energy without more caffeine.

Step 2: Choose your CAP
Healthy Capsule
Dial in your experience with extra happiness "happy hormones activate!" or get extra energy "productivity set to 11!" Both options add a big dose of healthy.

If you don’t feel “lit up” in 30 days, we’ll give you your money back.

Want to take a deep dive into the science?

We are the leaders in the emerging field of natural nootropics. We keep up on the latest developments from neuroscience to gut health … anti-aging to antioxidants … sleep enhancement to stress reduction … proteins to pH. If it affects your brain or your body, we’re on it! Click below to see a sampling of the studies that inform our formulations.


Ready for
your D.O.S.E of Happy?

Making “The Happy

All of our products are keto-friendly, gluten free, and contain no artificial sweeteners.


Our products are manufactured in a new, modern, cGMP compliant, FDA-registered facility in the United States.

Our product development team includes MDs, PHDs, Pharmacists, Chemists, Naturopaths, Food Scientists & Nutrition experts with decades of experience.

†These product statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Storie 1

I'm almost down 30lbs and finally feeling like myself again!

-hssmith0529 • #happycoffee

Storie 2

Y'all it was so cold and rainy this morning, but I have made up my mind to TRANSFORM my mindset, my spirit and myself!!!

-jenishappycoffee • #getbacktohappy

Storie 2

What's in your cup? My cup is my Magic Brew filled with lots of Happy.

-Crystal H • #myHappyJourney2021

Storie 4

People wait all week for Friday, all year for Summer, all life for happiness-don't be that person!

-Cindy F • #myhappyjourney2021

Storie 4

𝙴𝚗𝚓𝚘𝚢𝚒𝚗𝚐 𝚝𝚑𝚎 𝚜𝚞𝚗𝚜𝚑𝚒𝚗𝚎 𝚘𝚞𝚝𝚜𝚒𝚍𝚎, 𝚠𝚑𝚒𝚕𝚎 𝙸 𝚜𝚒𝚙 𝚖𝚢 𝚌𝚞𝚙 𝚘𝚏 𝚑𝚊𝚙𝚙𝚒𝚗𝚎𝚜𝚜.

-Lisa H • #myHappyJourney2021

Storie 6

Stop waiting for it to happen...make it happen!

-Bridget A • #myHappyJourney2021

Storie 7

I’m gonna sit here and enjoy another cup of Happiness and do just that!!

-Becki K • #myhappyjourney2021